Shop 19, 50 Kenihans Rd, Happy Valley
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Happy Valley Foodland
Happy Valley Foodland is a proudly family owned supermarket, run by the Rugless family who have been part of the South Australian retail industry for generations. The Rugless family prides itself on the trusted relationships they’ve built over the years with their staff, suppliers, and loyal customers. With more than 50 years of experience, Graham Rugless and his family continue to lead the business with a strong focus on friendly service, quality fresh produce, and an inclusive, welcoming environment.
Their commitment goes beyond the supermarket shelves, supporting local communities, championing South Australian producers, and operating with sustainability in mind. When you shop at Happy Valley Foodland, you’re supporting a local business that genuinely cares about its people and its community.
The Rugless Family History
Do you recognise any of these faces? Chances are, if you’ve visited one of the Rugless family-owned Foodland stores, you have probably had one of their friendly faces smiling back at you at some stage.
For more than 90 years, the Rugless family has been serving our local community – but it didn’t start with a supermarket but rather, a butchering business. It was this initial venture into retail that saw two generations of the Rugless family owning more than 20 butcher shops throughout the 70’s and 80’s.
So how did they become involved in supermarkets? Over time, the Rugless family went on to purchase several Foodland stores including Hove Foodland, Brighton Foodland and Hallett Cove Arrow stores. Then, in 1987, Brian Rugless and son Graham Rugless branched out and purchased Happy Valley Foodland as their first supermarket together.
Following the retirement of Brian Rugless, Graham continued to grow his Foodland family footprint with the purchase of Mount Barker Foodland, Yorketown Foodland and Local Cellars and Penola Foodland.
Graham Rugless has serviced the retail industry for more than 50 years – an outstanding achievement that exceeds far beyond the supermarket walls and well into the South Australian community.
Graham Rugless was recognised for his unwavering commitment to the Foodland brand and its network of suppliers and communities across South Australia in November 2024. Graham was inducted into the Foodland Hall of Fame with his daughter Georgie Rugless alongside him to celebrate the milestone moment. His children Georgie and Michael (3rd generation) continue to work within the business as each store grows and evolves to service the next generation of customers.
The Rugless family prides itself on its long-standing, trusted relationships that it has built with its staff, suppliers and
customers over the years. With a wealth of knowledge behind this generational family business, the Rugless family continues to deliver exceptional service, high-quality fresh produce and goods, an inclusive environment, sustainable practices and a commitment to supporting its local communities.
Buy South Australian Made
Fresh, Local, Proud
Supporting South Australian-made products means fresher food, stronger local businesses, and a thriving community. At Happy Valley Foodland, we proudly stock a wide range of locally sourced goods, from fresh produce to pantry staples, ensuring you get the best quality while backing local farmers and producers. When you buy South Australian made, you’re not just shopping, you’re making a difference.